Using Celessence™ scent technology, the Metro newspaper teamed up with Tesco, to feature a gingerbread scented cover wrap in cities all over the UK. The smell of gingerbread brought to your newspaper with Celessence™ scent technology.
Read all about it:
https://www.mailmetromedia.co.uk/news/metro-feeds-the-christmas-spirit-of-commuters-across-uk/
https://www.dmgmedia.co.uk/news/metros-gingerbread-scented-cover-wrap/
https://www.inpublishing.co.uk/articles/metro-brings-gingerbread-magic-24783